Digital Marketing Associate

Join our digital marketing team to strategize, execute, and optimize AI-powered campaigns across SEO, SEM, and social platforms. You'll use AI tools and analytics to boost campaign performance, search rankings, and audience engagement.

Requirements & Skills

• Strong understanding of digital marketing concepts and best practices Experience with SEO/SEM, Google Ads, social media campaigns, and email marketing
• Solid knowledge of On-page and Off-page SEO
• Proficiency with tools like Google Analytics, SEMrush, Keyword Planner, and similar platforms
• Experience using AI tools (ChatGPT, Jasper, Surfer SEO, Perplexity, or similar) for content, research, or campaign work
• Ability to perform competitive analysis and translate findings into actionable strategy
• Strong analytical and critical thinking skills
• Excellent written and verbal English communication skills

Responsibilities

AI-Powered Campaign Management

• Plan, execute, and manage end-to-end marketing campaigns using AI tools for ideation, copywriting, targeting, and performance analysis
• Use AI to generate ad creatives, test variations, and optimize campaigns across Google, Meta, and other platforms faster and smarter

SEO — On-Page, Off-Page & Technical

• Manage all in-house SEO activities including on-page optimization, link building, and keyword strategy using AI-assisted research tools like Surfer SEO, SEMrush, or similar
• Handle all aspects of Technical SEO to ensure optimal crawlability, indexing, and site performance
• Use AI to identify content gaps, optimize existing pages, and develop strategies that improve search rankings

AI-Assisted Content Strategy

• Plan and produce high-quality, audience-targeted content using AI writing and research tools
• Use AI to repurpose, localize, and scale content across multiple channels without compromising quality

Competitive Intelligence

• Conduct AI-powered competitor research to identify gaps, trends, and opportunities
• Build actionable strategies from competitive insights and present findings to the team

Performance Tracking & Analytics

• Track and analyze digital marketing performance using Google Analytics, WebTrends, and other analytics platforms
• Use AI-generated reports and dashboards to monitor daily metrics, identify patterns, and suggest improvements
• Monitor SEO KPIs regularly and proactively recommend data-backed optimizations

Growth & Innovation

• Brainstorm AI-powered growth strategies and explore new tools, platforms, and techniques
• Stay current on the latest SEO, SEM, and AI-in-marketing trends and apply them to live campaigns
• Collaborate cross-functionally with content, design, and tech teams to execute a unified digital strategy

Perks & Benefits

• Flexible, fun working hours — 5 days a week
• Dedicated AI upskilling programs to keep your skills ahead of the curve
• Quarterly performance-based bonuses
• Internal job mobility opportunities
• Monthly celebrations and social events
• Paid internship with stipend
• Exposure to a team of 60+